Twitter ended 2013 with 12 million active users in the UK, and will see that increase to 13.6 million by the end of 2014, according to research firm eMarketer.
The company’s latest report suggests that the number of people accessing their Twitter account at least once a month grew by 40.6% in 2013, and that by the end of the year, 18.8% of the British population were using the social network.
eMarketer expects that to rise to 21.1% of the population by the end of 2014, but sees overall user growth slowing in the coming years. The company predicts Twitter will have 17.1 million users in the UK by the end of 2018, accounting for 25.8% of Brits.
The report also breaks down Twitter’s British users by age group, claiming that this year, 25-34 year olds will account for 25.4% of users, while 18-24 year olds will take a 24.5% share. However, the fastest growing group – albeit from a small base – is people aged 65 and up.
“The continuing growth of the Twitter audience follows typical patterns for post-early-adoption social networking sites. After Facebook attracted a core of teen and young adult users, those users’ parents and grandparents started signing up, and the social networking giant saw its main growth coming from the oldest and youngest users,” explains the report.
“This pattern is repeating itself on Twitter in the UK: while young children still have substantial growth rates, the 12- to 44-year-old population has slowed to at or below the average growth rate for the service. Meanwhile, usage among those ages 65 and up is expected to increase by 37.8% this year.”
The company’s latest report suggests that the number of people accessing their Twitter account at least once a month grew by 40.6% in 2013, and that by the end of the year, 18.8% of the British population were using the social network.
eMarketer expects that to rise to 21.1% of the population by the end of 2014, but sees overall user growth slowing in the coming years. The company predicts Twitter will have 17.1 million users in the UK by the end of 2018, accounting for 25.8% of Brits.
The report also breaks down Twitter’s British users by age group, claiming that this year, 25-34 year olds will account for 25.4% of users, while 18-24 year olds will take a 24.5% share. However, the fastest growing group – albeit from a small base – is people aged 65 and up.
“The continuing growth of the Twitter audience follows typical patterns for post-early-adoption social networking sites. After Facebook attracted a core of teen and young adult users, those users’ parents and grandparents started signing up, and the social networking giant saw its main growth coming from the oldest and youngest users,” explains the report.
“This pattern is repeating itself on Twitter in the UK: while young children still have substantial growth rates, the 12- to 44-year-old population has slowed to at or below the average growth rate for the service. Meanwhile, usage among those ages 65 and up is expected to increase by 37.8% this year.”
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