Blackberry 10 vs iPhone 5 comparison is being heard more often these days. Meanwhile Blackberry 10 features includes NFC payment system
There are many people who are claiming that forthcoming BlackBerry 10 handsets look more like an iPhone rip off, but there are others who claim that the allegation has nothing to do with reality and Apple initially copied the design of BB handsets. Research In Motion (RIM), the parent company behind the smartphone brand BlackBerry, has recently announced the launch of BlackBerry’s next generation OS, BlackBerry 10 and two new phones running on the same. RIM has set January 30 as the date to reveal its next big product which the analysts believe will make or break the brand in the fierce smartphone war.
RIM’s BlackBerry has achieved an iconic status owing to its phones having trademark QWERTY keyboards, the popular encrypted messaging service between BlackBerrys – BBM, and the enhanced security it provides to its enterprise customers. But BlackBerry may have some surprises up its sleeves for the next release. There are reports that software developers have yet to receive models with physical keyboards, which many people are seeing as a sign of RIM’s dimming interest in its once favored full keypad devices. The software developers got the touch screen versions quite earlier.
RIM is said to be focusing more on the touch screen devices as it is believed to be the future of smartphones, and work with smooth glass handsets mimicking Apple’s iPhone or Samsung’s Galaxy series of devices.
Though many tech-experts and observers are of the opinion that though RIM may be right in its approach for a more future-ready smartphone, but they can’t just overlook the very basic identity which formed the foundation of their brand. “You can’t build a smartphone without a touch screen anymore,” Roger Entner, an analyst said. “But you can’t expect your loyal user base to stick with you if you take away why they’ve stuck with you.”
Blackberry’s devices sport small keys which resemble the Blackberry fruit, hence the name. The brand got an iconic following but its dream run was interrupted by a sudden rise in the new generation smartphones by rival brands such as Apple, Samsung, HTC among others. Apple’s iOS boasts of the largest app store and Samsung/HTC favoured Android platform is also catching up in terms of apps and quality and their subscriber base also is expanding by leaps and bounds. Frank Boulben, BlackBerry’s Chief Marketing Officer has said in an interview that there are more than 70,000 apps for BlackBerry 10 platform, which is a sufficient number to put a blow to the heavier candidates and more widely subscribed base of Apple and Google.
To cement their position as a serious player in the smartphone and software field, RIM has shown off devices with enhanced features such as ‘True Multitasking’ which enables the user to view their emails, calendar, text messages, social media updates right from any of the running app. This will enable a user to go through all their updates in one place just like the slide down notification bar works in both the iOS and Android. RIM has also incorporated a new feature in its touch screen devices to possibly lure its physical-key enthusiasts. It offers word suggestions by guessing the key you will press next, and also learns your word preferences over time to reduce mistyping. The touch screen version’s release will precede the launch of the physical keyed phone model, but the company has not given any fixed timeframe between the two.
BlackBerry has rolled out its devices only to a limited number of testers and developers to observe the feedback and plug its shortfalls before it finally gets released publicly on January 30. But the models would go on sale by February and March only. Among the testers are more than 120 U.S companies of which 64 are Fortune 500.
Amid growing interest in BlackBerry’s latest developments, RIM shares rose 1.2 percent to $14.91 at the New York Stock Exchange. There is an increase in market optimism that BlackBerry’s latest release may boost its flagging sales and helping it gain some market share it has lost to the likes of Apple and Google. Apple and Google account for 90 percent of the market share combined.
shareshareshare
There are many people who are claiming that forthcoming BlackBerry 10 handsets look more like an iPhone rip off, but there are others who claim that the allegation has nothing to do with reality and Apple initially copied the design of BB handsets. Research In Motion (RIM), the parent company behind the smartphone brand BlackBerry, has recently announced the launch of BlackBerry’s next generation OS, BlackBerry 10 and two new phones running on the same. RIM has set January 30 as the date to reveal its next big product which the analysts believe will make or break the brand in the fierce smartphone war.
RIM’s BlackBerry has achieved an iconic status owing to its phones having trademark QWERTY keyboards, the popular encrypted messaging service between BlackBerrys – BBM, and the enhanced security it provides to its enterprise customers. But BlackBerry may have some surprises up its sleeves for the next release. There are reports that software developers have yet to receive models with physical keyboards, which many people are seeing as a sign of RIM’s dimming interest in its once favored full keypad devices. The software developers got the touch screen versions quite earlier.
RIM is said to be focusing more on the touch screen devices as it is believed to be the future of smartphones, and work with smooth glass handsets mimicking Apple’s iPhone or Samsung’s Galaxy series of devices.
Though many tech-experts and observers are of the opinion that though RIM may be right in its approach for a more future-ready smartphone, but they can’t just overlook the very basic identity which formed the foundation of their brand. “You can’t build a smartphone without a touch screen anymore,” Roger Entner, an analyst said. “But you can’t expect your loyal user base to stick with you if you take away why they’ve stuck with you.”
Blackberry’s devices sport small keys which resemble the Blackberry fruit, hence the name. The brand got an iconic following but its dream run was interrupted by a sudden rise in the new generation smartphones by rival brands such as Apple, Samsung, HTC among others. Apple’s iOS boasts of the largest app store and Samsung/HTC favoured Android platform is also catching up in terms of apps and quality and their subscriber base also is expanding by leaps and bounds. Frank Boulben, BlackBerry’s Chief Marketing Officer has said in an interview that there are more than 70,000 apps for BlackBerry 10 platform, which is a sufficient number to put a blow to the heavier candidates and more widely subscribed base of Apple and Google.
To cement their position as a serious player in the smartphone and software field, RIM has shown off devices with enhanced features such as ‘True Multitasking’ which enables the user to view their emails, calendar, text messages, social media updates right from any of the running app. This will enable a user to go through all their updates in one place just like the slide down notification bar works in both the iOS and Android. RIM has also incorporated a new feature in its touch screen devices to possibly lure its physical-key enthusiasts. It offers word suggestions by guessing the key you will press next, and also learns your word preferences over time to reduce mistyping. The touch screen version’s release will precede the launch of the physical keyed phone model, but the company has not given any fixed timeframe between the two.
BlackBerry has rolled out its devices only to a limited number of testers and developers to observe the feedback and plug its shortfalls before it finally gets released publicly on January 30. But the models would go on sale by February and March only. Among the testers are more than 120 U.S companies of which 64 are Fortune 500.
Amid growing interest in BlackBerry’s latest developments, RIM shares rose 1.2 percent to $14.91 at the New York Stock Exchange. There is an increase in market optimism that BlackBerry’s latest release may boost its flagging sales and helping it gain some market share it has lost to the likes of Apple and Google. Apple and Google account for 90 percent of the market share combined.
shareshareshare
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