Twitter Speaks Up With Growth Strategy Intended to Soothe Wall Street

Twitter is finally learning how to go beyond a tweet to explain what it is doing, and Wall Street likes what it hears.

On Wednesday, Twitter executives laid out for the first time an ambitious strategy they hope will place its revenues on a par with those of Internet giants like Amazon and Google. And they pledged to more quickly introduce improvements and new features.

“We are working toward a Twitter that everyone in the world can get value from immediately,” Twitter’s chief executive, Dick Costolo, said as he opened the company’s daylong presentation to financial analysts in San Francisco.

By detailing its plans for the first time since its initial public offering last November, Twitter sought to address investors’ concerns about the future of the company, which has experienced management turmoil, disappointing growth and declining use by its more loyal users.

Twitter largely accomplished that goal, at least in the short term. Its shares rose sharply, closing on Wednesday at $42.54, up $2.95, or 7.5 percent. That is still below the $44.90 close of the company’s first day of trading after its offering last year, but it is up from a low of around $30 reached in May.