BlackBerry will release a low-cost phone in Indonesia in April and plans a broader release of a phone that restores a beloved row of control keys with a track pad.
The Indonesia phone, the Z3, will sell for less than $200 without subsidies, the company said Tuesday. It will later expand to other markets in southeast Asia. BlackBerry Ltd. CEO John Chen said a version with faster, 4G connectivity is planned for the rest of the world “sometime in the future before I die.”
It’s the first phone made under a new five-year partnership with Foxconn, the Taiwanese company that assembles products in vast factories in China.
Meanwhile, Chen said it will restore the keys in a new phone he termed “Classic.” He said the new Q20 is a response to lackluster sales of last year’s Q10, which has a physical keyboard but lacks the track pad or keys for functions such as going back. He said the company got many complaints about that.
BlackBerry also announced plans to expand its services for businesses needing secure communications, particularly in regulated industries such as health care and financial services. There are plans, for instance, to go beyond securing just email and messaging.
It’s part of the company’s plan to focus on its strengths in business services. BlackBerry Ltd. strayed from that as it tried to lure consumers with new devices.
The BlackBerry was the dominant smartphone for on-the-go business people and other consumers before Apple introduced the iPhone in 2007, showing that phones could handle much more than email and calls. BlackBerry was slow in modernizing its operating system, and once it did, the much-hyped system flopped.
The Indonesia phone, the Z3, will sell for less than $200 without subsidies, the company said Tuesday. It will later expand to other markets in southeast Asia. BlackBerry Ltd. CEO John Chen said a version with faster, 4G connectivity is planned for the rest of the world “sometime in the future before I die.”
It’s the first phone made under a new five-year partnership with Foxconn, the Taiwanese company that assembles products in vast factories in China.
Meanwhile, Chen said it will restore the keys in a new phone he termed “Classic.” He said the new Q20 is a response to lackluster sales of last year’s Q10, which has a physical keyboard but lacks the track pad or keys for functions such as going back. He said the company got many complaints about that.
BlackBerry also announced plans to expand its services for businesses needing secure communications, particularly in regulated industries such as health care and financial services. There are plans, for instance, to go beyond securing just email and messaging.
It’s part of the company’s plan to focus on its strengths in business services. BlackBerry Ltd. strayed from that as it tried to lure consumers with new devices.
The BlackBerry was the dominant smartphone for on-the-go business people and other consumers before Apple introduced the iPhone in 2007, showing that phones could handle much more than email and calls. BlackBerry was slow in modernizing its operating system, and once it did, the much-hyped system flopped.
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