LinkedIn has been growing rapidly in Asia-Pacific, as it announced today that it just crossed 50 million registered users in the region — that’s nearly triple the number in less than three years. The company opened its regional center in Singapore in May 2011.
Last year, more than seven million new members joined the network in India alone, while across the Southeast Asia region its userbase jumped more than 50 percent to reach over nine million.
Today, nine countries in Asia-Pacific have more than a million LinkedIn members each — India has 24 million users, Australia has five million, China has about four million, Indonesia and the Philippines have over two million each, while Japan, Singapore, Malaysia and New Zealand each number more than one million.
Hari Krishnan, LinkedIn’s managing director of Asia-Pacific and Japan, tells TNW in an interview that it’s because of its “members-first” approach that its partners in the ecosystem — including users, recruiters and companies — can get value out of its service.Educational content for young Asian professionals
Krishnan notes that LinkedIn has, in particular, placed a lot of emphasis on the third element as it seeks to help professionals consume relevant content. To date, the career-focused social network has 1.5 million publishers who get their content posted up, as well as over 450 LinkedIn Influencers. Given that there is a high percentage of young people in the workforce in Asia’s emerging markets, this means professionals are trying to learn and “that’s a good opportunity for them to use LinkedIn,” Krishnan says.
In particular, as Asia increasingly becomes a key part of the global economy, this has allowed young professionals in the region to understand what is going on in the rest of the world.
Last year, more than seven million new members joined the network in India alone, while across the Southeast Asia region its userbase jumped more than 50 percent to reach over nine million.
Today, nine countries in Asia-Pacific have more than a million LinkedIn members each — India has 24 million users, Australia has five million, China has about four million, Indonesia and the Philippines have over two million each, while Japan, Singapore, Malaysia and New Zealand each number more than one million.
Hari Krishnan, LinkedIn’s managing director of Asia-Pacific and Japan, tells TNW in an interview that it’s because of its “members-first” approach that its partners in the ecosystem — including users, recruiters and companies — can get value out of its service.Educational content for young Asian professionals
Krishnan notes that LinkedIn has, in particular, placed a lot of emphasis on the third element as it seeks to help professionals consume relevant content. To date, the career-focused social network has 1.5 million publishers who get their content posted up, as well as over 450 LinkedIn Influencers. Given that there is a high percentage of young people in the workforce in Asia’s emerging markets, this means professionals are trying to learn and “that’s a good opportunity for them to use LinkedIn,” Krishnan says.
In particular, as Asia increasingly becomes a key part of the global economy, this has allowed young professionals in the region to understand what is going on in the rest of the world.
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