LG Electronics says it will begin deliveries of curved OLED television sets next month, making it the first to offer such a product to the public.
The use of organic light-emitting diodes allows screens to be made thinner and more flexible than before.
The 55in (140cm) model will cost 15m won ($13,550; £8,725) and is initially limited to sales in South Korea.
One analyst said that being first to market gave LG "bragging rights", but suggested demand would be limited.
LG Electronics and its rival Samsung Electronics both showed off curved OLED TV prototypes at the Consumer Electronics Show in Las Vegas in January, but did not announce release dates at the time.
The two businesses are part of larger conglomerates that have separate divisions manufacturing their own television display panels. Many of their competitors buy in the components from third parties, making it harder for them to claim such an exclusive.
'Imax experience'
OLED tech is based on carbon-based materials that convert electricity into light.
While LCD screens need a backlight to illuminate their crystals, OLED does not need a separate light source.
This allows the newer type of TVs to be made thinner, lighter and more energy-efficient than before, as well as offering the advantage of deeper blacks.
In addition, the OLEDs can be fabricated onto a flexible plastic substrate rather than a rigid glass layer, making it easier to manufacture them into a curved screen.
This has allowed LG to market the new EA9800 model as being only 4.3mm (0.17in) thick, weighing 17kg (37.5lb) and offering an "Imax-cinema-like" viewing experience.
"With more than five years research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer's eyes, eliminating the problem of screen-edge visual distortion and loss of detail," the company said in a press release.
Marketing tool
IHS Screen Digest, a market research firm used by television manufacturers, said it expected Samsung to follow with a similar product soon, although it noted that teething troubles with making large OLED TVs was likely to keep their prices high and output low in the near future.
Samsung curved OLED TV Samsung showed off its curved OLED prototype at the Consumer Electrics Show in January
The firm's senior analyst Ed Border added that, in the short term, curved TVs were likely to be more valuable as a promotional tool rather than a profit-making product to their makers.
"There's certain content which is great to see in different ways, but for a lot of what's on TV seeing it curved is not necessarily going to improve the experience that much," he said.
"But I think being curved is a good way of pushing the OLED technology to consumers and acting as a marketing tool.
"Looking forward, I think there will still be room for flatscreen TVs, especially if you are thinking of hanging an OLED screen on the wall or just want to buy a cheaper LCD set."
LG said it was now accepting orders for the curved TV set in South Korea, and would announce the timing and pricing of versions for markets elsewhere "in the months ahead".
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The use of organic light-emitting diodes allows screens to be made thinner and more flexible than before.
The 55in (140cm) model will cost 15m won ($13,550; £8,725) and is initially limited to sales in South Korea.
One analyst said that being first to market gave LG "bragging rights", but suggested demand would be limited.
LG Electronics and its rival Samsung Electronics both showed off curved OLED TV prototypes at the Consumer Electronics Show in Las Vegas in January, but did not announce release dates at the time.
The two businesses are part of larger conglomerates that have separate divisions manufacturing their own television display panels. Many of their competitors buy in the components from third parties, making it harder for them to claim such an exclusive.
'Imax experience'
OLED tech is based on carbon-based materials that convert electricity into light.
While LCD screens need a backlight to illuminate their crystals, OLED does not need a separate light source.
This allows the newer type of TVs to be made thinner, lighter and more energy-efficient than before, as well as offering the advantage of deeper blacks.
In addition, the OLEDs can be fabricated onto a flexible plastic substrate rather than a rigid glass layer, making it easier to manufacture them into a curved screen.
This has allowed LG to market the new EA9800 model as being only 4.3mm (0.17in) thick, weighing 17kg (37.5lb) and offering an "Imax-cinema-like" viewing experience.
"With more than five years research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer's eyes, eliminating the problem of screen-edge visual distortion and loss of detail," the company said in a press release.
Marketing tool
IHS Screen Digest, a market research firm used by television manufacturers, said it expected Samsung to follow with a similar product soon, although it noted that teething troubles with making large OLED TVs was likely to keep their prices high and output low in the near future.
Samsung curved OLED TV Samsung showed off its curved OLED prototype at the Consumer Electrics Show in January
The firm's senior analyst Ed Border added that, in the short term, curved TVs were likely to be more valuable as a promotional tool rather than a profit-making product to their makers.
"There's certain content which is great to see in different ways, but for a lot of what's on TV seeing it curved is not necessarily going to improve the experience that much," he said.
"But I think being curved is a good way of pushing the OLED technology to consumers and acting as a marketing tool.
"Looking forward, I think there will still be room for flatscreen TVs, especially if you are thinking of hanging an OLED screen on the wall or just want to buy a cheaper LCD set."
LG said it was now accepting orders for the curved TV set in South Korea, and would announce the timing and pricing of versions for markets elsewhere "in the months ahead".
Related Stories
Ground-breaking OLED TV on sale
02 JANUARY 2013, TECHNOLOGY
Hi-tech televisions go missing
04 SEPTEMBER 2012, TECHNOLOGY
Super Hi-Vision 8K TV approved
24 AUGUST 2012, TECHNOLOGY
From other news sites
TMC Net South Korea's LG offering $13,500 curved-screen television 2 hrs ago
Wired.co.uk LG grabs 'world's first curved OLED TV to market' trophy 6 hrs ago
Korea Times World's first 'curved' OLED TV unveiled 11 hrs ago
About these results
Related Internet links
LG Electronics
Samsung Electronics
IHS Screen Digest
The BBC is not responsible for the content of external Internet sites
Share this page
2.5K
Share
More Technology stories
RSS
Robot snakeSnake robot teams up with sniffer dog
US-based researchers test pairing a robotic snake with a search-and-rescue dog in a simulated exercise in a collapsed building.
Google Now service comes to iPhone
Samsung is doing 'very very well' Watch
Top Stories
Scene of Damascus bombing (29/03/13)Syrian PM survives car bomb attack
French soldier killed by Mali bomb
Queen Beatrix thanks Dutch people
Mandela visited by ANC leaders
Dhaka factory owner faces crowd fury
Features & Analysis
Margot FonteynDame on the run
Ballerina Margot Fonteyn and the failed Panama coup
Lateef Martin posing for portraitDigital diversity Watch
How can video games have more minority characters?
Suleiman Fatul Saim, 10, from Dar al-Salam in North Darfur, posing for a picture in El-Fasher, the administrative capital of North Darfur, on April 2, 2013. Suleiman suffered burns to more than 90 percent of his body when his brother detonated a device found near their house in November 2006 Darfur deadlock
Ten years on, no end in sight to Sudan conflict
LavaIn pictures:
Extreme kayakers paddle through molten lava CBBC Newsround
Most Popular
Shared
1: Hapless attempt at parallel parking is internet hit
2: EU to ban pesticides in bee scare
3: NBA player Collins comes out as gay
4: Climbers and guides fight on Everest
5: First curved OLED TVs to go on sale
Read
1: 'Paris Syndrome' strikes Japanese
2: Hapless attempt at parallel parking is internet hit
3: NBA player Collins comes out as gay
4: Queen Beatrix thanks Dutch people
5: Spaceship ignites engine in flight
6: First curved OLED TVs to go on sale
7: Man 'killed and dismembered boxer'
8: Google Now service comes to iPhone
9: Syrian PM survives car bomb attack
10: Climbers and guides fight on Everest
Video/Audio
1: Nine-year-old driver in India Watch
2: Parallel parking attempt is web hit Watch
3: Amsterdam prepares for new king Watch
4: Parallel parking attempt is web hit Watch
5: 'I was raised by monkeys', says woman Watch
6: Dreamliner takes to skies again Watch
7: Identical twins caring for the dying Watch
8: Orange fever grips Netherlands Watch
9: Can Tetris treat lazy eye? Watch
10: Riseborough shines in cyber thriller Watch
BBC Future
Chris Hadfield (Copyright: Nasa)
Thirteen space music firsts
Counting down the cosmic soundtrack Read more...
Programmes
TetrisClick Watch
New research suggests playing Tetris can help treat lazy eye plus other tech news
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Your.QROPSchoices.com/HMRCapproved
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British Online MBA for Managers Upgrade your career today !
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Expat Health Insurance
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