There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138”.
While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip.
Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts.
We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow. He does, after all, have a history of being knocked down on camera (NSFW language).
And couldn't the Evil Elvis use a bit of extra cheddar to keep his cats in litter.
While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip.
Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts.
We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow. He does, after all, have a history of being knocked down on camera (NSFW language).
And couldn't the Evil Elvis use a bit of extra cheddar to keep his cats in litter.
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